“Servaj” (pronounced: Ser-vai) is Piedmontese dialect, for both “wild” and “creative”, a name chosen for this new and young wine from Marchesi di Barolo.
Marchesi di Barolo historical cellars are located in the town of Barolo, in the building overlooking the Castle of the Marquis Falletti.
It is here that more than 200 years ago a beautiful story began.
The story of a wine cellar where, in the heart of the Langhe area and protected by gentle hills, a wine was born. This wine, as the French tradition suggests, was called Barolo like the town where it was produced for the first time.
No one at that time could imagine that it was destined one day to be king: the King of Wines, the Wine of the Kings.
The story begins precisely in 1807, in Paris, when the Marquis of Barolo Carlo Tancredi Falletti married Juliette Colbert de Maulevrier, a French noblewoman and the great granddaughter of the Sun King’s well-known Minister of Finance. Juliette saw the great potential of the wine made in Barolo that, after a complete fermentation and a long aging in wood, would have been able to unveil all the qualities typical of the soil and of the grape variety: Nebbiolo, powerful and austere, able to last long and to express all the characteristics of this extraordinary terroir.
In 1864, Juliette’s death marked the end of the prestigious Falletti dynasty: in order to perpetuate the Marquise’s memory and charitable work, the Opera Pia Barolo was founded and established in the beautiful Palazzo Barolo in Turin.
This story was meant to cross path with the story of another family in Barolo: the Abbona family who had its own wine cellars next to the Castle of Marquis Falletti.
Indeed, at around the same time Pietro Abbona was born.
Thanks to his skill and tenacity, Pietro, together with his brother Ernesto and his sisters Marina and Celestina, was eventually able to acquire the Agenzia Tenuta Opera Pia Barolo: the ancient cellars of vinification and refinement of the Marchesi di Barolo estate.
Thus Massimo Martinelli, in his book Barolo As I Know It, says: “Of the personages connected with the name Barolo, some may be considered of historic importance, real and true pioneers…[of these] people first place goes to Pietro Abbona, undisputed patriarch of Barolo…who, as an unquestionable stand-bearer, made the wine of his region known throughout the world. It was from his winery that Barolo made its first historic steps. His large wood casks (some of which one can still be admired today in the cellars in Barolo) were in fact part of the legacy of the Marquise Falletti. Commendatore Abbona inherited a longstanding tradition, a love of the vineyards, the wineries and wine itself, and he brought his label displaying the castles of Barolo and Serralunga to the furthest tables. And it is with pleasure that we recall this great contribution.”
Today the Abbona Family continues the work that began more than two centuries ago producing high quality wines meant to enrich, year after year, the history of this important cellar where modernity and tradition meet and where a great heritage of vineyards and knowledge has been passed down from parents to children for over five generations.